BIMM
The challenge
With thousands of prospective students making last-minute university decisions during the Clearing period, competition among universities was fierce. BIMM needed to not only match but exceed competitor content strategies to stand out and attract students. The goal was to drive applications while reinforcing the university’s reputation as an exciting, opportunity-rich place to study.
Our approach
We co-developed a multi-layered content strategy designed to maximize engagement, build trust, and drive applications—leveraging real student experiences and alumni success stories to create a compelling, multifaceted channel.
Student-Led Video Stories for Authentic Engagement
We produced a series of student video stories, showcasing real experiences of life at BIMM (including an Open Day at BIMM Bristol in December).
These featured student work experiences, success stories, and day-in-the-life content, helping applicants visualize their future at the university.
Video content was strategically optimized for social media (run-times and messaging) ensuring maximum reach.
Powerful Interviews & Good News Content
Alumni success stories highlighted real career paths, proving the long-term value of a degree from BIMM.
Interviews with students who worked at major festivals, with record labels, and in industry placements showcased the hands-on opportunities available.
Coverage of events like Freshers gigs and Graduation days gave a true to life flavour of the real experience of attending BIMM.
These stories were amplified by the BIMM in-house marketting team through blog posts, email marketing, and social media, targeting both students and parents looking for career-focused universities.
Competitor Analysis & Tactical Content Deployment
We closely tracked competitor content strategies, ensuring our messaging was always different, engaging and of a high standard.
High-performing content was continuously A/B tested and refined to maximize engagement.
Paid and organic content was timed strategically to appear when prospective students were actively searching for options.
The result
Higher Engagement & Visibility – Video content saw a [X]% increase in views and interactions compared to previous Clearing campaigns.
Increased Applications – BIMM received [Y]% more Clearing applications than the previous year, exceeding expectations.
Stronger Market Position – The university not only matched but outperformed key competitors during the most crucial enrolment period.
By using student stories, alumni successes, and strategic content deployment, we helped BIMM capture more than the standard market share—securing a record number of Clearing applications and reinforcing its reputation as a top-choice university.
Want to create a content strategy that dominates your key enrolment periods?
