Nonna tonda
The challenge
Nonna Tonda are awesome, this London growth story deliver fresh pasta to your door weekly. Their YOY expansion proves their business case and in 2024 they were already experiencing strong momentum in their market but needed to capitalise on this and amplify growth quickly. With a substantial client base in place, the challenge wasn’t about awareness—it was about fine-tuning their content strategy to maximize conversions, engagement, and short-term market expansion.
Our approach
To turn on the taps for rapid growth, we implemented a large-scale targeted content strategy, underpinned by continuous testing and optimization.
Large-Scale Targeted Content Strategy
We co-developed a content roadmap that strategically aligned messaging with high-intent audience segments.
Tailored campaigns were created for different stages of the customer journey; Topline offers attracting new leads while testimonials nurtured existing customers into repeat buyers.
Platform-specific adjustments ensured content performed optimally across social, search, and paid media channels.
A/B Testing for Precision Performance
Every content piece, from music, headlines, visuals to CTAs, was A/B tested to determine what resonated best with different audience groups.
Performance data was analyzed in real-time, allowing us to scale high-performing variations while eliminating underperforming content.
Continuous Fine-Tuning for Maximum Impact
We didn’t just launch content—we worked closely with partners and monitored, analyzed, and optimized continuously.
Weekly performance reviews led to agile adjustments in messaging, creative direction, and ad spend allocation, ensuring we capitalized on what was landing right now.
Feedback loops with sales and customer support provided direct insights into audience behavior, informing further refinements.
The result
Accelerated Market Share Growth – Market penetration increased by [X]% in just [Y] months.
Higher Engagement & Conversions – Optimized content saw a [Z]% increase in customer engagement and conversion rates.
Maximized ROI – Precise targeting and ongoing refinements led to a significant increase in revenue without unnecessary ad spend.
By leveraging targeted content, rapid A/B testing, and real-time optimizations, we transformed Nonna Tonda's already strong presence into an unstoppable growth engine.
Looking to scale fast?
