Botivo
The challenge
Botivo are a brand that's all about BIG character. They came to us with a wealth of still images and text overlays but struggling to generate the engagement and retention that video content offers. They needed a way to make their existing content more dynamic, fast.
Our approach
To bring their content to life, we used motion design, psychology, and human perception theory (leveraging how the eye naturally tracks movement) to maximize impact.
Motion Design for Engagement
Subtle animation (scaling up or down, tracking left to right) , kinetic typography, and layered transitions created a sense of flow, ensuring each frame guided the viewer’s attention naturally.
By sequencing movement strategically, we controlled pacing and emotional impact, making even simple messages feel compelling.
Subtle animation of key elements—such as twinkling lights, scandle flames, and shallow depth of field added a high end finish without needing new footage.
Psychological Principles in Action
The Zeigarnik Effect (our brains remember incomplete or interrupted tasks better) was used with smooth, progressive animations to keep viewers watching.
Gestalt Principles (how we perceive patterns and relationships) shaped transitions and hierarchy, ensuring clarity and visual appeal.
Leveraging Human Eye Tracking
Since the eye is drawn to motion, we introduced focal shifts; such as parallax effects, gentle zooms, lens flares and directional motion to guide attention seamlessly.
We optimised contrast and movement timing to create predictable eye flow, ensuring key messages were seen and retained.
The result
Increased Engagement: The new motion-enhanced content saw 10X watch time and 5X more interactions than previous static posts.
Higher Retention: Viewers stayed engaged longer, following the flow of movement as intended.
Stronger Brand Impact: The content now felt more premium, immersive, and emotionally resonant—without the cost of a full video production.
By combining motion design, psychology, and visual tracking theory, we transformed Botivo’s static assets into powerful, high-retention video content—proving that even still images can tell a moving story.
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