Real Drinks Co
The challenge
With the festive season approaching, Real Drinks Co needed an engaging, product-first Christmas campaign. However, committing budget to a full film shoot was impractical, as all branding assets would become obsolete in January when a refreshed look and feel was due to roll out. The challenge? Deliver a high-quality, filmic campaign using only existing assets - without picking up a camera.
Our approach
Rather than producing new content, we transformed their existing product photos into visually rich, short-form films, leveraging motion design techniques such as parallax, motion text overlays, and a strong call to action to drive conversions.
Bringing Still Images to Life
We used cinematic motion effects like parallax shifts, slow zooms, and dynamic transitions to give static product shots a film-like quality.
Subtle animation of key elements—such as twinkling lights, scandle flames, and shallow depth of field added a high end finish without needing new footage.
Strategic Text Overlays for Storytelling
Short, emotive copy was layered onto visuals to evoke seasonal warmth and urgency, guiding the audience through a seamless journey & building towards a seaon specific offer as CTA.
Messaging was tailored to highlight gifting, limited-time offers, and emotional connections with the product.
A Strong Call to Action
Each short film ended with a clear, persuasive CTA, driving immediate action towards a season specific offer.
We optimized the campaign for social media, email marketing, and digital ads, ensuring maximum reach and impact.Subtle animation of key elements—such as twinkling lights, scandle flames, and shallow depth of field added a high end finish without needing new footage.
The result
High-Impact Festive Campaign – Delivered a Christmas campaign that felt premium and cinematic, without a single day of filming.
Maximized ROI on Existing Assets – Turned old product photos into engaging video content, eliminating unnecessary production costs.
Seamless Transition to Rebrand – The campaign drove seasonal sales without investing in visuals that would become obsolete post-January.
By combining motion design, strategic messaging, and creative storytelling, we helped Real Drinks Co achieve a powerful festive campaign on a lean budget—proving that impactful marketing doesn’t always require a full-scale production.
Need to create high-quality campaigns without costly shoots?
